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Long before Sir Nicholas Stern described Climate Change as the greatest market failure that the World has ever known, the great economist John Kenneth Galbraith warned against conventional wisdom and the "tendency to associate truth with convenience, with what most closely accords with self-interest and personal well-being or promises best to avoid awkward effort". Few now doubt that Climate Change is the greatest threat that we have ever faced and that we must use every "weapon in our armoury" in order to defeat it.
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